For the Pepe Jeans shoot, we captured the essence of youthful energy and self-expression in the heart of Colonia Roma, setting the campaign in a beautifully aged house that reflected both history and rebellion. Featuring some of Mexico’s most influential young creatives, the shoot embodied a raw, effortless style—where vintage aesthetics met modern individuality. The contrast between the old-world charm of the location and the contemporary attitude of the talent brought to life the brand’s spirit: bold, free, and unapologetically original.