For the H&M x Giambattista Valli collection, we captured its bold and commanding essence in a historic mansion in the heart of Roma Norte, once owned by Porfirio Díaz. The grandeur of the location perfectly complemented the striking nature of the designs, creating a setting where luxury met rebellion.

To bring this vision to life, we assembled some of Mexico’s most influential talents—Macarena Achaga, Greta Elizondo, Mario Bautista, Le Infante, and more—each embodying the confidence and attitude of the collection. We shot the campaign in both digital and VHS formats, blending modern clarity with a nostalgic, raw aesthetic that added texture and depth to the storytelling.

The result was a campaign that seamlessly fused fashion, history, and contemporary creativity, turning each image into a statement of power, elegance, and timeless boldness.