For the Polo Ralph Lauren Red Rush campaign, we captured the high-energy essence of the fragrance by collaborating with some of Mexico’s most acclaimed DJs. Their electrifying presence embodied the bold and invigorating spirit of Red Rush, translating its freshness and adrenaline-fueled intensity into a visual experience. The storytelling was further amplified with dynamic shots featuring a sleek 1970s Mustang, injecting movement and a sense of raw freedom into the campaign. The result was a vibrant, fast-paced narrative that seamlessly blended music, motion, and the unmistakable rush of Polo Ralph Lauren’s signature scent.